KONA, HAWAII (October 8, 2011) – SRM, makers of the world’s most advanced power measurement training systems, will share
SRMlive Telemetry with the triathlon world at this year’s Ford Ironman World Championship in Kona. SRMlive is a real-time feed of
power, speed, heart rate, cadence, and GPS position on www.SRM.de.
SRMlive will provide the live cycling human performance feed of world-class triathletes: Michael Weiss, Faris Al-Sultan, Dirk Bockel,
Cameron Brown, TJ Tollakson, Matty Reed, Joanna Lawn, Catriona Morrison, Rachel Joyce, Amanda Stevens, Virginia Berasategui,
Caitlin Snow, Kelly Williamson, and Samantha Warriner. SRMlive will also feature Scott Rigsby, the first double amputee to complete
Ironman Hawaii, Matt Michelson, the Ironman rookie sharing his journey with the world through the web, and Asker Jeukendrup,
distinguished researcher and sports nutritionist.
SRM founder Ulrich Schoberer expresses his excitement about the boosting popularity of real-time live human performance data, “The
Ford Ironman World Championships in Kona is the most famous and most important triathlon competition. We are proud that many of the
best triathletes train and race with the SRM Training System – pacing themselves in the most sophisticated way. Having the ability to
show their capacity on the bike live will offer viewers a rare opportunity to get an insight in tactics and performance. A very special thanks
to all athletes who agreed to ride for SRMlive.”
SRMlive Telemetry athlete: Dirk Bockel (Ironman World Championship 2010)
“SRMlive Telemetry is a great tool to give everyone an inside view on how tough the conditions actually are when we are out
there. It brings watching the race to a new level. I am very proud to be part of this project and have believed in SRM since the
beginning of my Ironman career.”- Dirk Bockel Professional Triathlete
SRM, based in Jülich, Germany, with offices in Colorado Springs, Colorado, USA; Christchurch, New Zealand; and Lucca, Italy, invented
the mobile bicycle PowerMeter in 1986. In triathlon SRM is an official supplier of Team Commerzbank and Team Abu Dhabi and in
professional cycling SRM is an official supplier of Team RadioShack, Team HTC Highroad, Team Astana, Team Saxo Bank – Sungard,
Team Liquigas Cannondale, Team Leopard Trek, Team Sky, Team BMC, Team Omega Pharma – Lotto, and USA Cycling. Numerous
professional triathletes trust SRM Training Systems including Craig Alexander, Andreas Raelert, Michael Weiss, Catriona Morrison, and Rachel Joyce.